1/ Write like a tabloid journalist.
– First paragraph snapshot.
– Expand as you write.
– Short sentences.
– Keep it simple.
– No jargon.
2/ Build a narrative that explains.
– Beginning, middle, end.
– Continuity counts.
– Ensure it flows.
– Tell a story.
– Connect.
– Nice.
3/ Edit for grammar & punctuation.
– Remove redundant words.
– Beware duplication.
– Use active tone.
– Visualise.
– Proof.
Summary
Think like a journalist.
Keep it simple.
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