Want to write better?
These are the three things I keep in mind when I write for my clients.
TABLOID
– Write like a tabloid journalist!
– Killer intro & first sentence
– Keep it short & sharp
– Make it “sexy”
– Simple
STYLE
– Give it some personality
– Use colloquialism
– A bit of slang
– Have fun
FORMAT
– Check the basics (grammar, spelling, typos)
– Make it visually appealing to read
– Vary length of sentences
– No big slabs of text
– Use white space
– The end